CASE STUDY
Key Results
20% increase in
conversion rate.
Client
Opte
Project Timeline
3 months
Client Relationship
2 years
Client Type
beauty & skincare
background & problem
KEY ISSUES
Collaboration as success
We start by getting to know you, your business, and the purpose of your project. After the kickoff, we’ll hold a workshop where we work collaboratively to understand the business objectives, your goals for the user experience, and the vision for the project’s look, feel, and functionality.
As a leader in advanced skincare technology, Opte had a revolutionary product backed by 13 patents and 14+ years of research and development. Their handheld device analyzes a customer’s face and applies a solution to combat hyperpigmentation, tailored to their unique face. It is an awesome product (that works!), with a lot of science and technology behind it, which was part of the problem they were having.
With so many great features and the advanced nature of the device, their site was cluttered with information and facts, which made for a distracting experience. They wanted to get their product in the hands of their customers with their website being the primary sales channel. That is why they asked Appundits to help them rebuild their Homepage and Product Detail page to tell the story of the product with updates to the design and layout of the site, improve the conversion rate with clear call to actions, and optimize the site for speed.
areas of improvement
KEY IMPROVEMENTS
Why workshops are important
We run collaborative Discovery workshops with your team to help us understand your customers along with their goals and your goals for the site as well. We then work with you to create a prioritized feature list and roadmap for the project so your team will know what to expect going forward.
Appundits takes a collaborative approach with our clients and their teams. We were involved at the beginning of this project helping with strategy and providing UX input for the page designs. We ran collaborative workshops with the key stakeholders of the Opte team, set up weekly meetings to track project status, and communicated through Slack. See some of the work that we did below.
UX Improvements
We collaborated with the design team to provide UX feedback on simplifying product customization and ordering. Customers could more clearly see what was offered, the price and add it to the cart.
Clearer features and benefits
Through user research and interviews, we found what mattered most to customers and highlighted the most impactful features. Customers could then understand what the device had to offer and how it could help them personally.
Optimized image sizes and improved site speed
Showing how the device worked and the results it gave was critical to telling their story, but big beautiful images can slow websites down without proper coding. And slower sites have shown to drastically lower conversion rates on ecommerce sites. So we built a system to optimize their images for speed, without losing their impact and detail.
Added custom analytics tracking
The Opte team needed more information on what was resonating with customers and what wasn’t. We implemented custom analytics tracking and deeper Google Analytics features to more closely track their customer’s journey on the site. We could then pinpoint what was working and where in the funnel customers were dropping off.
delivery
Key Results
20% increase in
conversion rate.
Emphasis on QA
Before launch, we run exhaustive QA testing and ensure that you have time for testing as well. This gives you an opportunity to familiarize yourself with the site and gives us the chance to train you on managing the site going forward. Once we’re bug free, then we launch and monitor the site for any unforeseen issues over the next 30 days.
The new website was a great success and immediately started showing results. Customers were more quickly understanding what the product did and adding the product to the cart quicker. Overall, we saw a 20% increase in the conversion rate after the first month, a huge improvement.
We were also able to utilize the new analytics tracking to better plan their roadmap and target features and pages that would have the most impact on their conversion funnel.
After the launch of the project, Opte was so happy with the success that we continued to work with them on a monthly retainer to further optimize their site heading into the holiday shopping season.
Services Provided
- Shopify Plus
- Ecommerce
- Front-end development
- Back-end development
- Analytics
- Strategy
- User Experience (UX)
- Site Speed Optimization
